Theory of Constraints' Unrefusable Offer, aka the Mafia Offer

Theory of Constraints' Unrefusable Offer, aka the Mafia Offer
Using Theory of Constraints to construct an offer that is simply too good for the market to refuse (aka Mafia Offer)

Capacity constraints can usually be elevated and broken with focused management, and if necessary, increased Operating Expense or capital investment.

But Market constraints – a lack of sales, or a margin-squeeze that erodes profits even if sales grow – are the constraints that companies often have the most difficulty in breaking. Throwing money at the problem through advertising rarely improves the situation. Simply increasing sales activity often fails to resolve the issue. Promotions can actually be a profit-killer. Across-the-board price cuts may be disastrous. What other options are there? The Theory of Constraints offers a unique approach.